One of the lasting legacies of the 2020 Stanley Cup playoffs will be a shift in how the league views and uses different genres of music, particularly rap and hip hop.
Bubbled up in Toronto and Edmonton, league officials spent more time around the players and in tighter proximity. While the league has always had team access, this was the first time players and league officials were truly living under the same roof on a daily basis.
And league officials started to notice the players’ choices in music weren’t actively reflecting the typical classic rock playlist that commonly plays in arenas and on highlight videos.
“We were the only ones around and whether they were exercising in the hallway or the music was just blasting from the locker room, or from the player lounges, everywhere you went you heard music,” Steve Mayer, the NHL’s chief content officer, said.
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