I'm Busy Challenge
Law Roach called Tom Holland and Vinny Guadagnino called Snooki
Law Roach/TikTok; Vinny Guadagnino/TikTok
  • Celebrities are showing off the famous contacts on their phone as part of a TikTok prank trend.
  • Pranksters FaceTime their celebrity friends. When they answer, the celebs ask to call back later.
  • The prank gives followers a chance to see their favorite celebrities at their most candid.
  • Visit Insider’s homepage for more stories.

Celebrities are giving fans a peek into their star-studded social lives in a new TikTok trend. 

The trend is simple. A celebrity calls up another celebrity on FaceTime, says they’re busy, and asks to call back later. The recipient of the call is confused, and then the TikTok cuts to the next celebrity. 

The Kardashian-Jenner sisters and their momager, Kris Jenner, started the trend with a TikTok in December 2020. All five sisters — Kim, Kylie, Khloe, Kylie, Kendall — and their mom sat stone-faced in front of an iPhone as they called their famous friends on FaceTime. Videos of the calls went viral on social media.

Singer Justin Bieber, YouTuber James Charles, rapper Travis Scott, actress Lala Anthony, TikToker Addison Rae, and YouTuber David Dobrik all questioned what was going on when they received the call from the Kardashian crew. Comedian Dave Chapelle answered the phone and quipped, “Holy s—!”

Model Hailey Bieber was in the middle of eating as they called and looked puzzled. Rapper Taco asked if he was in trouble, while rapper Tyler, the Creator, stared right back and replied, “Can you see me?”

This trend evolved into what people are now calling the “I’m Busy” challenge.

Now that the trend has become popular, some recipients of the calls know what to expect when the caller says, “Hey, I’m busy, can I call you right back?”

Here are some of the best “I’m Busy” TikToks. 

Vinny Guadagnino from ‘Jersey Shore’

Vinny Guadagnino from the MTV reality show “Jersey Shore” appeared to originate the “I’m busy” prank. In Guadagnino’s TikTok, which has almost 15 million views, he pranked his former castmates by calling and asking if he could call them back later because he was busy. He called every castmate from the original 2009 season of the series, except for Sammi “Sweetheart” Giancola.

Deena Bruckner was the first person he called. She was instantly confused. “I — wait, did you call me?”

He also called Jenni “Jwoww” Farley, who called him a “f—ing a–hole,” DJ Pauly D, Michael Sorrentino, Angelina Pivarnick, Ronnie Ortiz Magro, and Nicole “Snooki” Polizzi, who was enjoying a glass of red wine. When he asked if he could call her back, she immediately responded, “No.”

James Charles

A post shared by James Charles (@jamescharles)

YouTuber James Charles then participated in the trend and got the chance to prank some of the Kardashian clan. The 21-year-old makeup artist Facetimed the Kardashian matriarch, Kris Jenner, along with Iggy Azalea, Lil Nas X, Jojo Siwa, Madison Beer, and Bebe Rexha.

Charles also called Kim Kardashian, who wasted no time in asking what sort of “TikTok prank” he was trying to pull. “You’re so annoying,” he laughed.

Shaquille O’Neal and Kenny Smith

Shaquille O’Neal and sports anchor Kenny Smith contributed to the trend on Bleacher Report’s TikTok account and got athletes and comedians on the phone.

Smith rang Adam Sandler and Chris Rock, and O’Neal called Spice Adams. Rock quickly caught on and asked, “Are you having a contest — who can get the most famous guy on the phone right away?” 

Anastasia Karanikolaou

Model and influencer Anastasia Karanikolaou, aka @stassiebaby, showed some impressive contacts. 

Karanikolaou FaceTimed musician Charlie Puth, basketball player Blake Griffin, actor Pete Davidson, and rapper Jack Harlow. Drake was in the middle of a workout when she called.

She also called her best friend, Kylie Jenner, who wasn’t fooled by the prank, “I know this trend, baby,” Jenner said.

Justine Skye

R&B singer Justine Skye, who is also friends with Kylie Jenner, FaceTime called actors Jamie Foxx and Luka Sabbat, producer Timbaland, rappers Lil Yachty and Tierra Whack, model Winnie Harlow, and Kendall Jenner, whom she caught soaking in the bathtub. The first of the three videos she made of this challenge has almost six million views on Tiktok.

The highlight of Skye’s participation in the trend, which she posted as a three-part series on TikTok, was when she attempted to call model Joan Smalls. Someone else picked up the phone and said they were returning it to Smalls which confused Skye herself. 

Bryce Hirschberg from Netflix’s ‘Too Hot to Handle’

One of the cast members of Netflix’s “Too Hot to Handle,” Bryce Hirschberg, rang some of his former co-stars from the popular dating show. He was taken aback when Rhonda Paul answered the phone in her bra and underwear, as she explained that she was in the middle of a shoot. Instead of asking, “Can I call you back?” he asked her to call him back. 

‘RuPaul’s Drag Race’ Alumni

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Drag queen GotMik, who made history being the first trans man to compete in “RuPaul’s Drag Race” called some of the biggest names to come out of the popular VH1 show. In full-drag makeup, she managed to get Katya Zamolodchikova, Utica, Trixie Mattel, Kandy Muse, Silky Ganache, Violet Chachki, and Adore Delano on the phone.

Chachki seemed to be ready for the call. She answered the phone in a mask and said “no” as she shook her head.

Celebrity stylist Law Roach

The latest Hollywood fixture to participate in the trend was celebrity stylist Law Roach. He called actor Tom Holland, who picked up the phone saying “Hello motherf—-r.” Roach then proceeded to call comedian Tiffany Haddish, fashion designer Tommy Hilfiger, and actress Kerry Washington.