After facing years of prejudice in Hollywood as a woman of color, the actress and rapper made it her mission to help uplift other women in the industry. Latifah launched the Queen Collective, in partnership with Proctor & Gamble, a program that works with female filmmakers to finance, make and distribute their films. Latifah also mentors each participant throughout the process.
She also teamed up with the American Lung Association to host its first-ever livestream benefit #Act4Impact to raise money for the organization’s COVID-19 Action Initiative. The initiative aims to highlight the alarming, disproportionate effects of the pandemic on Black and Latino communities throughout the United States and to work on solutions to close the gap: distributing free cloth masks, advocating for accessible, affordable coronavirus and flu vaccines and investing in respiratory research and other programs.
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