Image Credit: Pepsi
In December, Pepsi and Grammy Award-Nominated artist Fat Joe announced the Pepsi Wild Cherry “Your Wildest Dreams” virtual hip hop talent competition available exclusively on Triller. Produced by Riveting Entertainment, the competition featured an all-star panel of leading talent and industry insiders including Fat Joe, Mike WiLL Made-It, rapper Mulatto, producer Quay Global, Ashaunna Ayars and on-air personality Kenny Burns. “Your Wildest Dreams” discovered the next big hip hop artist naming T-Lyon the winner as well as inspired and entertained music fans everywhere with exclusive performances and content featuring some of the top emerging hip hop artists from Atlanta.
December marked the start where the competition took place over six weeks and narrowed down to the top three finalists including T-Lyon, Harmonie Holt and Venus of Earth who performed live at the Triller House in Atlanta to compete for the ultimate prize. The finals can be watched at https://m.youtube.com/watch?v=BIMSbkKBZ00. The winner also received a mentoring session with the panel of judges where they will get invaluable lessons that up-and-coming talent dream of as well as featured in a Pepsi Wild Cherry ad in 2021.
“As a brand steeped in music, we’re thrilled to partner with the incomparable Fat Joe and Triller to continue our work in spotlighting and supporting emerging artists. This program was inspired by the amazing new hip hop talent we’re seeing coming out of cities like Atlanta,” said Chauncey Hamlett, CMO South Division, PepsiCo Beverages, North America. “Though this year has changed what typical music and entertainment programming looks like, we are excited to completely transform the traditional talent search and competition show. By going fully virtual, we’re able to connect aspiring musicians at home with some of the industry’s leading talent and mentors, all while entertaining music fans across the country.”
Additionally, to further amplify emerging talent and inspire fans tuning in at home, exclusive “Pepsi Live” performances dropped throughout the competition. These performances filmed at the Triller House in Atlanta featured several emerging artists such as Yung Baby Tate, Big Havi and Felixx. With production by Riveting Entertainment, a multi-award winning content studio with a client roster that includes Lady Gaga, Kanye West, DJ Khaled, Ariana Grande, Chris Brown’s Welcome To My Life documentary and more, the visuals and performances were out of this world.
“’Your Wildest Dreams’ was inspired by my love for both hip hop music and discovering new talent,” said Fat Joe. “I’ve teamed up with Pepsi, a brand with a long history in music and culture, to launch the new competition in the search for the new big hip hop superstar. We have also partnered with some of Atlanta’s most influential movers and shakers in the music business to help judge and mentor the talent. I’m excited to see who will rise to the top.”
“Ever since it first launched, Triller has been laser-focused on highlighting creators, so we’re thrilled to partner with Pepsi and Fat Joe for this amazing competition,” said Bonin Bough, Triller’s Chief Growth Officer. “‘Your Wildest Dreams’ will showcase the best and brightest emerging hip hop artists during a year when all artists have worked hard to find new and creative ways to shine, and we’re proud to be a part of bringing their talent to the forefront.”
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